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Fabien Marty
Senior Staff Software Engineer
Founded in 2012, Botify is a leading enterprise platform for organic search performance. It helps brands ensure their websites are fully crawled, indexed, and optimized across traditional and AI search ecosystems. Botify's agentic AI automation, unified data model, and deep analytics empower teams to detect SEO issues, prioritize fixes, and deploy optimizations at scale.
Too many manual steps between review, QA, and merge slowed delivery. Labels, Jira updates, and approvals needed automation.
With dozens of PRs daily, merges often broke main. Botify needed a safe, automated way to keep builds green and releases stable.
Syncing PR states, QA labels, and Jira transitions manually caused errors. The team wanted one automated, reliable workflow.
At Botify's scale, consistency is everything. With hundreds of pull requests moving across teams, relying on manual labeling or Jira updates quickly became a bottleneck.
Using Mergify's Workflow Automation, the team codified their entire development process — automatically tagging PRs, syncing review states, closing inactive branches, and even triggering Jira transitions.
Today, their GitHub behaves like a self-operating system: developers open a PR, and Mergify takes care of the rest. No forgotten labels, no missed transitions, no human follow-ups.
We basically turned GitHub into an autonomous system. Mergify runs the entire choreography for us — reviews, QA, merges, Jira, everything flows.
Fabien Marty
Senior Staff Software Engineer
Before Mergify, merging was a constant source of stress. Engineers had to double-check builds, rerun jobs, or wait for someone to greenlight safe merges.
Now, Mergify's Merge Queue enforces consistency and safety across every PR. All checks must pass before merging, batching ensures optimal CI usage, and scheduling keeps production merges predictable.
Hotfixes still go through instantly when needed, but the rest of the time, the queue keeps everything organized, efficient, and reliable.
Our merge queue is like a safety net. Every PR that lands has been tested, approved, and verified under the exact same conditions. It’s the reason we trust our main branch again.
Fabien Marty
Senior Staff Software Engineer
By combining Merge Queue and Workflow Automation, Botify turned its CI/CD pipeline into a hands-off, fully reliable system.
Engineers no longer need to worry about process drift or broken coordination between QA and development.
Every merge follows the same rules, every check runs in the right order, and every transition is logged automatically.
The result: cleaner pipelines, faster reviews, fewer interruptions, and a happier engineering team that can finally focus on what matters — building great software.
